Category Archives: Uncategorized


We’re all about applying the enormous reach and power of the social web to drive change.

That’s change in the way companies connect with their customers, employees and partners. Change in the way nonprofits think about single, focused goals rather than huge aspirational ideas.  Change in the way individuals come to realize that their small act can have an outsized impact when they take full advantage of the opportunities that social technology presents them.  It no longer takes massive media spend to get your message across, but it does take a single focused goal, a crystal clear understanding of how deep meaning cements your audience to your effort, and a willingness to experiment to effect change.

Dragonfly Friday (#DragonflyFriday) is about drawing attention to the people and organizations at the forefront of this change.  Every Friday we encourage the Dragonfly Ecosystem to tweet #DragonflyFriday when they want to surface people and projects that reflect the new, purposeful, meaningful spirit that we work to capture and stoke in The Dragonfly Effect.

Please spread the word – and watch this space. Things are about to get good!

For openers:

Shapers, Presenters and Participants in the precursor to The Dragonfly Effect: The Power of Social Technology (PoST) class at Stanford Graduate School of Business:

  • Robert Chatwani @chatwani
  • Beth Kanter @kanter Beth’s Blog
  • Avanish Kaushik @avinash Occam’s Razor
  • Randi Zuckerberg @RandiZuckerberg
  • MC Hammer @MCHammer
  • Loic LeMeur @loic
  • Sarah Milstein @SarahM
  • Jeff Clavier @jeff

Reviewers and Endorsers of The Dragonfly Effect

  • Dan Ariely
  • Chip Heath
  • Seth Godin Seth’s Blog
  • Daniel Pink @danielpink
  • Sheryl Sandberg
  • Pierre Omidyar
  • Geoffrey Moore
  • Jessica Jackley
  • Charlene Li @CharlineLi
  • Chris Brogan @chrisbrogan
  • Bill Meehan @whmeehan
  • Joel Peterson
  • Avinash Kaushik @avinash
  • Pat Christen @hopelab
  • Lisa Edwards
  • Bobbi Stilten
  • Chris Flink
  • Jeff Weedman
  • Brian Solis @briansolis
  • Nancy Duarte
  • Joanna Drake Earl
  • Greg Baldwin
  • Jeffrey Pfeffer

Companies Profiled in The Dragonfly Effect,  Walking the Talk

  • Starbucks: MyStarbucksIdea, Fair Trade Coffee
  • Nike: WE Portal
  • eBay: World of Good
  • Avon
  • Bonobos
  • Dell: @delloutlet
  • Groupon
  • Kaiser Health
  • Whole Foods
  • ProFounder
  • Facebook
  • Causes
  • TOMS Shoes
  • Yahoo!
  • Zappos

Foundations, Government and Not For Profits Innovating Good

  • Alex’s Lemonade Foundation
  • Asian American Donor Program
  • National Marrow Donor Program (NMDP)
  • The Montana Meth Project
  • Bay Area Rapid Transit District (BART)
  • Charity:Water
  • The Extraordinaries
  • Hopelab: Re:Mission, GDitty
  • Giving USA Foundation
  • IDEO
  • Make-a-Wish Foundation
  • Mozilla Foundation
  • Project Baby Warmth: Embrace
  • (RED)
  • Samasource
  • Second Harvest Food Bank of Silicon Valley
  • Somaly Mam Foundation
  • U.S. 7th Fleet (U.S. Navy)
  • Village Enterprise Fund
  • Vision Spring

Folks in the Social Space, Making Things Happen:

How do you get someone making a difference on this list and potentially profiled by the Dragonfly Team?  Tweet about them with the #DragonflyFriday tag and we’ll take it from there! You can also share your own story here.