Wing 1: Focus.
How you identify a single, concrete, measurable goal.
Humanistic. Focus on who you want to help rather than jumping to solutions. Empathize with your audience to develop Points of View (POV): [USER] needs to [USER’S NEEDS] because [SURPRISING INSIGHT].
Actionable. Use tactical micro goals to achieve long-term macro goals.
Testable. Identify metrics that will inform your actions and help evaluate success. Run low-cost trials to test your assumptions. Set performance metrics to measure progress, and plan how to solicit feedback from your audience before you launch. Establish deadlines, and celebrate small wins along the way.
Clarity. Keep your goals clearly focused to increase your odds of success and generate momentum. Start with the simplest behavior you can change at a low cost.
Happiness. Ensure that your goal is personally meaningful such that the thought of achieving the goal would bring happiness to you and your audience – in some way.