The Book

THE DRAGONFLY EFFECT: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

"The Dragonfly Effect" Book Cover
Named for the only insect able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.

While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.

Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.  The Dragonfly Effect proves that you don’t need money or power to inspire seismic change.

The media is buzzing about The Dragonfly Effect

“The single best roadmap to social media I have ever seen. It offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world.”
— Daniel Pink, author of Drive
“The Dragonfly Effect is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good.”
— Sheryl Sandberg, COO, Facebook

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The Dragonfly Effect WORKBOOK: The Power of Stories


– The essential companion to The Dragonfly Effect

– 60+ pages of step-by-step exercises

– Learn to be personal, unexpected and visual

– Make it easy and fun for others to join you!

– Learn to tell stories people will remember