As Part of Ad Age’s American Consumer Project, they most recently looked at cause marketing and charitable giving trends in different county segments. An incredible stat included in their data:
We cited a figure that 83% of Americans say they wish brands would support causes, and 41% have bought a product because it was associated with a cause.
Do we need any more proof than this that brands should start harnessing the power of meaningful causes to reach consumers? Think of it this way: do people love Google and Wikipedia more or less for participating in a black out to protest SOPA? Aside from the amusing responses coming from the less clued-in crowd, the vast majority of people respect these companies for taking a stand and are supportive of their efforts to stop Internet censorship.
What is your brand’s cause?
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In other amazing news, our friend Amit Gupta has found a match. We are so grateful for all that the Dragonfly community and beyond has done to spread the word about the need for more South Asian bone marrow donors. We’ve done so much, and there’s still so much left to do. Onward!