Engage along with me, the best is yet to be
I have been involved with social media for over 7 years. Over 3 years ago I founded and host The Employee Engagement Network.
My work is based more on the principles of honeybees as outlined at my site www.zinghive.com yet I appreciate the focused approach of the DragonFly Effect. There is room for many species to guide our social media strategy.
Here is a bit of the overlap of the model of DragonFly and the Employee Engagement Network.
Focus: We are working towards a goal of increasing employee engagement around the globe 20% by December 31, 2020. This is our 20/20 vision and 2011 is a year to start articulating this and moving forward. The community will shape new iterations of this a bit as we progress. We are relying on member’s cognitive surplus as articulated by Clay Shirky.
Grab Attention: I am not sure we are trying to grab attention as I would prefer a longer sustained drawing of attention and work towards this project or initiative. There are quite a few waggle dances going on right now. As we grow, and we have grown from 1 to 3403 in just over 3 years, our community is creating more buzz and attention.
Engage. That is what we are all about. Contribution is a huge way to engage and we have produced 6 free and wonderful e-books on engagement and we are working on number 7. The site itself is visually appealing and mixes over 500 forums with a new weekly cartoon. I believe that engagement is connection and in employee engagement there are about 14 elements to connect with (see Zinger Model of Engagement)
Take Action. We are taking action every day ranging from conversation to creating books and articulating next steps on our focused project. As the founder and host of this site I am dwelling in engaged action and as we move towards 2015 our action around the globe for engagement will steadily increase and will find stronger focus and more robust efforts.
Thanks for inviting me to write on this Jessie. I trust it is interesting and helpful.
David Zinger