When it comes to campaigns for social change, videos can be a powerful way of representing your cause. Yet every day, over 200,000 videos are uploaded to YouTube. 24 hours of footage is uploaded each minute. How do you make a video that is compelling, engaging, and shareable–one that stands out from the crowd?
The video featured above comes from girleffect.org, an organization working on the premise that girls living in poverty are uniquely capable of creating a better future. According to girleffect.org’s research, when a young woman receives seven or more years of education, she marries four years later, has less children, and earns more money. In other words, she has the opportunity to raise the standard of living for herself and her entire family.
The video above has over 666,000 views on YouTube. And it isn’t even a 55 second video of a cat playing a keyboard. In this post, we’ll explore how girleffect.org created this viral campaign and how you can replicate their success.
What makes the video effective and why did it go viral? Continue reading “The Viral Effect”