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The Dragonfly Effect

Using Social Media for Impact

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Category: Social Media

Posted on May 4, 2011February 7, 2018

“Twitter Sped Obama’s Bin Laden Announcement”

Check out my interview with Bloomberg West about the impact of social media on global events.

If you didn’t see it already, check out my post about what bin Laden’s death tells us about the future of news.

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What is the Dragonfly Effect?
The Dragonfly Effect is a guide for how individuals, organizations, and companies can use social media to propel social change.
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Andy Smith
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A career tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy.
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Jennifer Aaker
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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.
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  • Home
  • The Book
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  • Zappos
  • TOMS Shoes
  • Nike We: Portal
  • How Obama Won with Social Media
  • Groupon
  • Alex’s Lemonade
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  • Kiva-A Microfinance Revolutionary
  • The Story of Sameer and Vinay
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  • Share Your Story