Last week, I had the opportunity to speak with Moe Abdou of 33voices. 33voices is a global conversation about things that matter in business and in life. They bring together the most influential thinking and thinkers on the planet to help entrepreneurs and business creators build great businesses and live great lives. Moe asked me how businesses can tell a story in 164 characters, and here is part of my answer:
I think the fact is that you can’t tell the whole story in under 164 characters naturally but you can make people interested in hearing more. There’s a whole deeper literature on how to tell an effective story but the one that always comes to mind is that the one obligation an author has is to keep people wondering and wanting to know what happens next. If you fail to do that, you lose your readers.
So in 164 characters you can mainly serve to intrigue people and get them to want more. In this case, in 164 characters, you’re probably talking about Twitter, and you embed a link that gets people to the next level. But the key thing is the element we talked about in the book called Grab Attention: what thing is going to touch people in a way that makes them want to hear more and that makes them interested in that story?
Read the whole interview here.