Using Social Media for Impact

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David Aaker and Jennifer Aaker at Berkeley Haas School of Business

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About the book-

The Dragonfly Effect is a guide for how individuals, organizations, and companies can use social media to propel social change.
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Meet the Authors

Andy Smith
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A career tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy.
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Jennifer Aaker
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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business.
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Home
The Book
The Model
Speaking & Training
Zappos
TOMS Shoes
Nike We: Portal
How Obama Won with Social Media
Groupon
Alex’s Lemonade
Charity:Water
DonorsChoose
Kiva-A Microfinance Revolutionary
The Story of Sameer and Vinay
Stories
Resources
Share Your Story

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