Wing 2: Grab Attention.
How to catch someone’s eye.
It’s like standing in the middle of a busy street, activating your target’s fight-or-flight survival-based neurons. (Think of it as: “Made you look!”)
Personal. Find personal hooks, ranging from physiological to self-actualization needs that can be understood within seconds.
Unexpected. People like consuming and then sharing awe-inspiring information. Draw them in by piquing their curiosity. Look to reframe the familiar.
Visceral. Design your campaign so that it triggers senses– sight, sound, hearing and taste. Music is powerful and can often tap underlying emotions.
Visualize. Show, don’t tell. Photos and videos speak millions of words. Synthesize your thoughts with quick visuals and show them to your POV for feedback.