Wing 4: Take Action.
Empower others to take action.
Enable and empower others to take action. It’s about creating, deploying, and continuously tweaking tools and programs designed to take audience members from customers to team members, in other words, furthering the cause beyond themselves. (Think of it as enlisting and enabling an army of evangelists.)
Easy. Make it simple as simple as possible for others to act. Prioritize your calls to action. Your campaign is more likely to succeed if people understand what you need and can take immediate action.
Fun. Consider game play, competition, humor, and rewards. Can you make people feel like a kid again?
Tailored. People glom on to programs that they perceive they are uniquely tailored to them – where they are uniquely advantaged to do well and have disproportionate impact. Here, people feel special and a part of something bigger than themselves.
Open. No one should have to ask you permission to ask. Provide a frame – your POV and a story – and empower others with accessible tools.