How to create a personal connection.<\/i><\/h3>\n
How to create a personal connection, accessing higher emotions, compassion, empathy, happiness. It\u2019s about empowering the audience to care enough to want to do something themselves\u2026and actually do it. (Think of it as forging a connection, deep and real.)<\/p>\n
Tell a story.<\/strong> Find compelling, sticky stories to convey critical information. Remember: less is more. Stories have arcs.<\/p>\n Empathize<\/strong>. Build a 2-way relationship with your audience. What really matters to them in your campaign?<\/p>\n Authenticity.<\/strong> True passion is contagious. The more authentic you seem, the easier it is to connect with you and your cause. Build common ground by sharing values and beliefs.<\/p>\n Match the media.<\/strong> How we say something can be as important as what we say. Align your communication with the right context.<\/p>\n