How to catch someone\u2019s eye.<\/i><\/h3>\n
It\u2019s like standing in the middle of a busy street, activating your target\u2019s fight-or-flight survival-based neurons. (Think of it as: \u201cMade you look!\u201d)<\/em><\/p>\n Personal.<\/strong> Find personal hooks, ranging from physiological to self-actualization needs that can be understood within seconds.<\/p>\n Unexpected.<\/strong> People like consuming and then sharing awe-inspiring information. Draw them in by piquing their curiosity. Look to reframe the familiar.<\/p>\n Visceral.<\/strong> Design your campaign so that it triggers senses\u2013 sight, sound, hearing and taste. Music is powerful and can often tap underlying emotions.<\/p>\n Visualize.<\/strong> Show, don\u2019t tell. Photos and videos speak millions of words. Synthesize your thoughts with quick visuals and show them to your POV for feedback.<\/p>\n