{"id":3016,"date":"2012-02-13T16:51:45","date_gmt":"2012-02-13T23:51:45","guid":{"rendered":"http:\/\/dragonflyeffect.com\/blog\/?p=3016"},"modified":"2012-02-13T16:51:45","modified_gmt":"2012-02-13T23:51:45","slug":"chipotle-food-with-integrity","status":"publish","type":"post","link":"https:\/\/dragonflyeffect.com\/blog\/chipotle-food-with-integrity\/","title":{"rendered":"Chipotle: Food With Integrity"},"content":{"rendered":"<p><object width=\"560\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/aMfSGt6rHos?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Chipotle provides an excellent example of how a brand can stand for something. We know that <a title=\"83 percent of consumers want brands to support causes\" href=\"https:\/\/dragonflyeffect.com\/blog\/83-percent-of-consumers-want-brands\/\" target=\"_blank\">consumers want you to stand for something<\/a>. It doesn&#8217;t have to be breast cancer, poverty, or hunger. It can be as simple as <a href=\"http:\/\/www.chipotle.com\/en-US\/fwi\/fwi.aspx\">food with integrity<\/a>.<\/p>\n<p>What other brands do you see effectively incorporating causes into their social marketing efforts?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chipotle provides an excellent example of how a brand can stand for something. We know that consumers want you to stand for something. It doesn&#8217;t have to be breast cancer, poverty, or hunger. It can be as simple as food with integrity. What other brands do you see effectively incorporating causes into their social marketing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dragonflyeffect.com\/blog\/chipotle-food-with-integrity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chipotle: Food With Integrity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[32,7,4,10],"tags":[38,245,62],"class_list":["post-3016","post","type-post","status-publish","format-standard","hentry","category-brand","category-happiness","category-social-media","category-storytelling","tag-cause-marketing","tag-chipotle","tag-videos"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p2BBCq-ME","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/3016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/comments?post=3016"}],"version-history":[{"count":12,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions"}],"predecessor-version":[{"id":3029,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/3016\/revisions\/3029"}],"wp:attachment":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/media?parent=3016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/categories?post=3016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/tags?post=3016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}