{"id":3857,"date":"2012-06-06T18:03:52","date_gmt":"2012-06-07T01:03:52","guid":{"rendered":"http:\/\/dragonflyeffect.com\/blog\/?p=3857"},"modified":"2012-06-06T18:06:17","modified_gmt":"2012-06-07T01:06:17","slug":"3-tips-brand-marketing-social-media","status":"publish","type":"post","link":"https:\/\/dragonflyeffect.com\/blog\/3-tips-brand-marketing-social-media\/","title":{"rendered":"3 tips for successful brand marketing with viral video"},"content":{"rendered":"

One could roughly paraphrase the wisdom of \u00a0The Karate Kid<\/em>, as: all you really need is focus.*\u00a0In The Dragonfly Effect<\/em>, we stress that you apply that focus to illuminate a single<\/em> product or person per social media campaign.<\/p>\n

Make it your mantra.<\/p>\n

You might be behind the launch of the greatest product the world has ever seen, a telegenic reformist politician or a social cause so good it makes you smile just thinking about it. \u00a0For that matter, you might also be in the process of relaunching The Start-Up of You<\/a><\/em>. Whatever your goal, here are three examples that demonstrate proven elements that will make your Dragonfly take flight, soar and remain aloft.<\/p>\n

1. Roll with Cutie<\/strong><\/p>\n

Since launching its “Live Young” campaign in July 2009, the international version of Evian\u2019s \u201cRoller Babies\u201d video has been view viewed by more than 56 million people.<\/p>\n