{"id":3901,"date":"2012-06-15T14:17:05","date_gmt":"2012-06-15T21:17:05","guid":{"rendered":"http:\/\/dragonflyeffect.com\/blog\/?p=3901"},"modified":"2012-06-21T11:58:20","modified_gmt":"2012-06-21T18:58:20","slug":"father-daughter-marketing-duel-at-stanford","status":"publish","type":"post","link":"https:\/\/dragonflyeffect.com\/blog\/father-daughter-marketing-duel-at-stanford\/","title":{"rendered":"Father Daughter Marketing Duel at Stanford"},"content":{"rendered":"

This week, a friend remarked that our dinner table must host some unique and lively conversations. But not because\u00a0Jennifer and I are married co-authors, but rather for the unique father-daughter professorial legacy that Jennifer and her Dad bring, er, to the table.You see, the friend is a fellow marketer and entrepreneur. Both marketing and entrepreneurship occupy multiple seats at our dinner table.<\/p>\n

To my right, sits my wife and Dragonfly Effect partner Jennifer Aaker, distinguished Stanford\u00a0marketing and behavioral psychology researcher.<\/p>\n

\"David<\/p>\n

We are frequently honored to have her Dad, Dave, join us at the head of the table. David Aaker<\/a>, a Berkeley Haas School professor emeritus is the author of countless books including Building Strong Brands, Brand Relevance and Brand Portfolio Strategy<\/a>. Though he’d never say it himself, he’s the clear academic father of modern Brand Strategy.<\/p>\n

When I can get a word in edgewise (and it is a challenge) I contribute what academics refer to (with an occasional lip-curl) as a “practitioner” point of view from my work at Intel, Dolby and a score of startups.<\/p>\n