{"id":4202,"date":"2012-04-09T21:32:37","date_gmt":"2012-04-10T04:32:37","guid":{"rendered":"http:\/\/dragonflyeffect.com\/blog\/2012\/04\/dragonflyfriday\/"},"modified":"2025-03-11T15:51:33","modified_gmt":"2025-03-11T22:51:33","slug":"dragonflyfriday","status":"publish","type":"post","link":"https:\/\/dragonflyeffect.com\/blog\/dragonflyfriday\/","title":{"rendered":"DragonflyFriday"},"content":{"rendered":"<p>We\u2019re all about applying the\u00a0enormous\u00a0reach and power of the social web to drive change.<\/p>\n<p>That\u2019s change in the way companies connect with their\u00a0customers, employees and partners. Change in the way nonprofits think about single, focused goals rather than huge aspirational ideas. \u00a0Change in the way individuals come to realize that their small act can have an\u00a0outsized\u00a0impact when they take full advantage of the opportunities that social technology presents them. \u00a0It no longer takes massive media spend to get your message across, but it does take a single focused goal, a crystal clear understanding of how deep meaning\u00a0cements\u00a0your audience to your effort, and a willingness to experiment to effect change.<\/p>\n<p>Dragonfly Friday (#DragonflyFriday) is about drawing attention to the people and organizations at the forefront of this change. \u00a0Every Friday we\u00a0encourage\u00a0the Dragonfly Ecosystem to tweet #DragonflyFriday when they want to surface people and projects that reflect the new, purposeful, meaningful spirit that we work to capture and stoke in The Dragonfly Effect.<\/p>\n<p>Please spread the word \u2013 and watch this space.\u00a0Things\u00a0are about to get good!<\/p>\n<p>For openers:<\/p>\n<p>Shapers, Presenters and Participants in the precursor to The Dragonfly Effect: The Power of Social Technology (PoST) class at Stanford Graduate School of Business:<\/p>\n<ul>\n<li><span style=\"font-size: 13.2px;\">Robert Chatwani @chatwani<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Beth Kanter @kanter Beth\u2019s Blog<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Avanish Kaushik @avinash Occam\u2019s Razor<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Randi Zuckerberg @RandiZuckerberg<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">MC Hammer @MCHammer<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Loic LeMeur @loic<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Sarah Milstein @SarahM<\/span><\/li>\n<li><span style=\"font-size: 13.2px;\">Jeff Clavier @jeff<\/span><\/li>\n<\/ul>\n<p>Reviewers and Endorsers of The Dragonfly Effect<\/p>\n<ul>\n<li>Dan Ariely<\/li>\n<li>Chip Heath<\/li>\n<li>Seth Godin Seth\u2019s Blog<\/li>\n<li>Daniel Pink @danielpink<\/li>\n<li>Sheryl Sandberg<\/li>\n<li>Pierre Omidyar<\/li>\n<li>Geoffrey Moore<\/li>\n<li>Jessica Jackley<\/li>\n<li>Charlene Li @CharlineLi<\/li>\n<li><span style=\"font-size: 13.2px;\">Chris Brogan @chrisbrogan<\/span><\/li>\n<li>Bill Meehan @whmeehan<\/li>\n<li>Joel Peterson<\/li>\n<li>Avinash Kaushik @avinash<\/li>\n<li>Pat Christen @hopelab<\/li>\n<li>Lisa Edwards<\/li>\n<li>Bobbi Stilten<\/li>\n<li>Chris Flink<\/li>\n<li>Jeff Weedman<\/li>\n<li>Brian Solis @briansolis<\/li>\n<li>Nancy Duarte<\/li>\n<li>Joanna Drake Earl<\/li>\n<li>Greg Baldwin<\/li>\n<li>Jeffrey Pfeffer<\/li>\n<\/ul>\n<p>Companies Profiled in T<em>he Dragonfly Effect<\/em>, \u00a0Walking the Talk<\/p>\n<ul>\n<li>Starbucks: MyStarbucksIdea, Fair Trade Coffee<\/li>\n<li>Nike: WE Portal<\/li>\n<li>eBay: World of Good<\/li>\n<li>Avon<\/li>\n<li>Bonobos<\/li>\n<li>COOKPAD<\/li>\n<li>Dell: @delloutlet<\/li>\n<li>DonorsChoose.org<\/li>\n<li>Groupon<\/li>\n<li>Kaiser Health<\/li>\n<li>Whole Foods<\/li>\n<li>ProFounder<\/li>\n<li>Facebook<\/li>\n<li>Causes<\/li>\n<li>TOMS Shoes<\/li>\n<li>Yahoo!<\/li>\n<li>Zappos<\/li>\n<\/ul>\n<p>Foundations, Government and Not For Profits Innovating Good<\/p>\n<ul>\n<li>Alex\u2019s Lemonade Foundation<\/li>\n<li>Asian American Donor Program<\/li>\n<li>National Marrow Donor Program (NMDP)<\/li>\n<li>The Montana Meth Project<\/li>\n<li>Bay Area Rapid Transit District (BART)<\/li>\n<li>Change.org<\/li>\n<li>Charity:Water<\/li>\n<li>The Extraordinaries<\/li>\n<li>Hopelab: Re:Mission, GDitty<\/li>\n<li>Giving USA Foundation<\/li>\n<li>Kiva.org<\/li>\n<li>IDEO<\/li>\n<li>Make-a-Wish Foundation<\/li>\n<li>Mozilla Foundation<\/li>\n<li>Project Baby Warmth: Embrace<\/li>\n<li>(RED)<\/li>\n<li>Samasource<\/li>\n<li>Second Harvest Food Bank of Silicon Valley<\/li>\n<li>Somaly Mam Foundation<\/li>\n<li>U.S. 7th Fleet (U.S. Navy)<\/li>\n<li>Village Enterprise Fund<\/li>\n<li>Vision Spring<\/li>\n<\/ul>\n<p>Folks in the Social Space, Making Things Happen:<\/p>\n<ul>\n<li><span class=\"removed_link\" title=\"https:\/\/mobile.twitter.com\/rickmurray\">@RickMurray<\/span><\/li>\n<li><span class=\"removed_link\" title=\"https:\/\/mobile.twitter.com\/CitizenEffect\">@CitizenEffect<\/span><\/li>\n<\/ul>\n<p>How do you get someone making a difference on this list and potentially profiled by the Dragonfly Team? \u00a0Tweet about them with the #DragonflyFriday tag and we\u2019ll take it from there! You can also <span class=\"removed_link\" title=\"https:\/\/dragonflyeffect.com\/blog\/get-connected\/share-your-story\/\">share your own story here<\/span>.<\/p>\n<div align=\"right\" style=\"float: right; padding: 5px 0px 0px 5px;\"><a name=\"fb_share\" type=\"box_count\" id=\"fb_share\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all about applying the\u00a0enormous\u00a0reach and power of the social web to drive change. That\u2019s change in the way companies connect with their\u00a0customers, employees and partners. Change in the way nonprofits think about single, focused goals rather than huge aspirational ideas. \u00a0Change in the way individuals come to realize that their small act can have &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dragonflyeffect.com\/blog\/dragonflyfriday\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DragonflyFriday&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4202","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p2BBCq-15M","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/comments?post=4202"}],"version-history":[{"count":5,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4202\/revisions"}],"predecessor-version":[{"id":5798,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4202\/revisions\/5798"}],"wp:attachment":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/media?parent=4202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/categories?post=4202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/tags?post=4202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}