{"id":4421,"date":"2012-10-01T17:12:26","date_gmt":"2012-10-02T00:12:26","guid":{"rendered":"http:\/\/dragonflyeffect.com\/blog\/craft-compelling-stories-with-the-haiku-deck-app\/"},"modified":"2025-03-11T15:51:33","modified_gmt":"2025-03-11T22:51:33","slug":"craft-compelling-stories-with-the-haiku-deck-app","status":"publish","type":"post","link":"https:\/\/dragonflyeffect.com\/blog\/craft-compelling-stories-with-the-haiku-deck-app\/","title":{"rendered":"Craft Compelling Stories with the Haiku Deck App"},"content":{"rendered":"<blockquote><p><em>The following guest post is by Adam Tratt of <a href=\"https:\/\/www.haikudeck.com\/\">Haiku Deck<\/a>, the new iPad app that makes it easy to create great-looking presentations. You can reach him at founders@haikudeck.com or on Twitter at <span class=\"removed_link\" title=\"https:\/\/mobile.twitter.com\/adamtr\">@adamtr<\/span>.<\/em><\/p><\/blockquote>\n<p>When we first connected with the Dragonfly Effect team, we found that we have a number of shared passions, from <a href=\"https:\/\/dragonflyeffect.com\/blog\/book\/design-principles\/\">design thinking<\/a> to <a href=\"http:\/\/ht.ly\/dXiHh\">powerful storytelling<\/a>.<\/p>\n<p>We were also inspired by their <span class=\"removed_link\" title=\"https:\/\/dragonflyeffect.com\/blog\/the-model\/\">crisp, memorable model<\/span>\u2013so much so that we created this Haiku Deck to illustrate the key Dragonfly Effect principles.<\/p>\n<p><a href=\"https:\/\/www.haikudeck.com\/how-ideas-take-flight-uncategorized-presentation-DKtC9WJ8GI\" target=\"_blank\"><\/a><\/p>\n<p>As we kicked ideas back and forth, it occurred to us that like <em>The Dragonfly Effect<\/em> itself, in the hands of a determined person, our app will help anyone who wants to get a compelling story airborne. Here\u2019s our take on how Haiku Deck supports Dragonfly\u2019s four wings.<\/p>\n<p><strong>FOCUS\u00a0<\/strong><br \/>\nMost presentation experts recommend focusing on <a href=\"https:\/\/blog.haikudeck.com\/presentation-pointer-one-idea-per-slide\/\">one idea per slide<\/a>, and Haiku Deck helps you do just that. Each slide you create has a maximum of two lines of text, forcing you to distill your message down to a handful of high-impact words. Focusing attention on a single concept instead of cramming slides full of bullets helps each idea stand out. Because when everything\u2019s important, nothing\u2019s important.<\/p>\n<p><strong>GRAB ATTENTION<\/strong><br \/>\nBrain research and real human experience show that images grab our attention, speak to our emotions, and make meaning real more than plain text or data. Happily, there\u2019s a treasure trove of over 35 million beautiful, <a href=\"https:\/\/creativecommons.org\/\">Creative Commons<\/a> licensed images out there, which we\u2019ve made easily searchable right from the app. Our intent is to help you find the perfect backdrop for your words to really bring your stories to life.<\/p>\n<p><strong>ENGAGE<\/strong><br \/>\nWe believe that visual presentations (like the ones Jennifer and Andy do) allow you to be less scripted and more authentic, freeing up the underlying story in your deck for a more meaningful connection with your audience. We also love how the iPad with its portability and beautiful screen allows you to create and share stories in a less formal, more spontaneous way.<\/p>\n<p><strong>TAKE ACTION<\/strong><br \/>\nLike the Dragonfly Effect team, we want to help your great ideas and stories fly into action! And when you tell your story well, the people who see it will want to not just sign up, but <em>sign on<\/em>\u00a0and help drive your effort forward. Fast, easy sharing via email, social networks, and blog embedding helps stories spread, and we believe Haiku Deck can complement these channels to make your calls to action more memorable and thus more\u00a0powerful. Here\u2019s ours:<\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/www.haikudeck.com\/p\/zLzdCcRKXu\/four-ways-to-help\"><\/span><\/p>\n<p>After all, we do need your help\u2013we\u2019re really <a href=\"https:\/\/blog.haikudeck.com\/2012\/06\/\">trying to change the way people feel<\/a> about creating, giving, and listening to presentations. We\u2019d love for you to <a href=\"https:\/\/itunes.apple.com\/ca\/app\/haiku-deck\/id536328724?mt=8\">give Haiku Deck a try<\/a>, use it to tell your story, and above all, let us know what you think and how we can make it better. Just drop us a line any time at founders@haikudeck.com. If we can help your ideas take flight, we\u2019re doing what we set out to do.<\/p>\n<p><em>For more inspiration and updates, you can <a href=\"https:\/\/www.haikudeck.com\/\">visit our website<\/a>, join our <a href=\"https:\/\/www.facebook.com\/HaikuDeck\">Facebook community<\/a>, and find us on Twitter (<span class=\"removed_link\" title=\"https:\/\/mobile.twitter.com\/HaikuDeck\">@HaikuDeck)<\/span>. And big thanks to <a title=\"Andy Smith on About.me\" href=\"https:\/\/about.me\/andy-smith\" target=\"_blank\">Andy<\/a> and <a title=\"Jennifer Aaker - Stanford GSB\" href=\"https:\/\/www.gsb.stanford.edu\/faculty-research\/faculty\/jennifer-lynn-aaker\" target=\"_blank\">Jennifer<\/a> for inviting us to guest post!<\/em><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following guest post is by Adam Tratt of Haiku Deck, the new iPad app that makes it easy to create great-looking presentations. You can reach him at founders@haikudeck.com or on Twitter at @adamtr. When we first connected with the Dragonfly Effect team, we found that we have a number of shared passions, from design &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dragonflyeffect.com\/blog\/craft-compelling-stories-with-the-haiku-deck-app\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Craft Compelling Stories with the Haiku Deck App&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[152,266,48,120],"tags":[],"class_list":["post-4421","post","type-post","status-publish","format-standard","hentry","category-engage-2","category-focus-2","category-grab-attention","category-take-action"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p2BBCq-19j","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/comments?post=4421"}],"version-history":[{"count":5,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4421\/revisions"}],"predecessor-version":[{"id":5800,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/posts\/4421\/revisions\/5800"}],"wp:attachment":[{"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/media?parent=4421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/categories?post=4421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dragonflyeffect.com\/blog\/wp-json\/wp\/v2\/tags?post=4421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}