Over on Fenton’s excellent blog, (they’re the ones behind Half the Sky, Moveon.org and many other excellent social campaigns) they posted an excellent piece on 5 social media myths that need busting.
Here they are:
1. Entering social media will lead to increased donations/funding
2. A large follower count means large influence
3. Everything needs to be “viral”
4. If You Hashtag, They Will Tweet
5. Delete means deleted
Intrigued? Read the whole post here.